Modern Sprout Seed Pops

  • Client

    Designed while Lead Packaging Designer at Modern Sprout

  • Project Overview

    To redesign the packaging structure and refresh the illustrations and design to better reflect a more modern look

  • Services Provided

    • Structural Packaging Design
    • Sustainable Solutions
    • Custom Illustrations
    • Assembly Strategy

Structural Development

One of the most crucial problems to solve for this packaging refresh was how the structure was assembled onto the packaging. The previous design was a glassine bag that was slid onto the product and twisted. However, this resulted in large variances between each pop - each of the hand-applied bags would be twisted to different finishes based on the person assembling the product.

The chosen solution was a paper envelope style packaging that slid over the Seed Pop stick and had a self-adhesive top closure. This eliminated different looking products on shelf and became a faster assembly for the team.

Be Bold

One of the Seed Pop's biggest goals is to make gardening playful and exciting to a wide audience range. By choosing bold, bright colors and whimsical illustrations, the designs become dynamic packaging that draws customers in to learn and experience more.

Product images belong to Modern Sprout and all rights of images are reserved to Modern Sprout